This is going to be a banner year for physician recruitment in Southern Georgian Bay, predicts David Gravelle. The physician recruitment officer told The Mirror he already has one family doctor scheduled to start July 1, and several other potential candidates who are currently scoping out the area. “We just sent him a contract this week, and he has confirmed he is coming,” Gravelle said, adding two other doctors will be coming for visits in May to look for homes. “They haven’t signed contracts yet, but I am optimistic the reason they’re coming to look at real estate is because they’re going to move here.” Gravelle noted he had a fourth visit scheduled for April 6, but it was cancelled due to the weather. “We’re very optimistic that this is probably going to be one of our best years for recruitment for our community. We didn’t have a great year last year – it’s a big decision for them to move, and it just didn’t line up – (but) people who were looking at coming last year are probably going to make it in 2009.” The Southern Georgian Bay Physician Recruitment program currently has four incentives to lure prospective doctors to the area: • a paid visit to the community; • a $20,000 financial incentive (spread out over two years); • relocation costs; • a welcome package from the community that includes gym and golf club memberships, boat slips, curling memberships and more. “Our toe is just in the water in terms of incentives,” he pointed out, noting some communities in the province offer no incentives, but have unique attractions like a teaching centre. However, he added, others – such as Brockville and Hastings County – offer a $150,000 cash incentive. “We’ve never contemplated that. We don’t have that kind of money. Those are major county-wide initiatives, and our community has said this is (just) a bit of a helping hand to pay off debt or buy furniture for your home.” Despite the money being spent on incentives, Gravelle said he doesn’t believe the Midland-Penetanguishene area is buying doctors. “We’re basically just helping them get their practice started,” he said. “When a doctor comes to our area, I don’t think the money plays a big role in it. I think it’s the lifestyle, being able to have a diverse career, to do family medicine and ER, or hospitalist…. It’s one of our unique selling points.” The other key selling feature, he said, is the opportunity to live where they would play. “A unique selling feature is the community that we have to offer – that Southern Georgian Bay lifestyle that we all live and love.” It’s because of that, he said, that he doesn’t get frustrated when he “loses” a doctor to another community. “All I try to do is put our best foot forward. If they come, they come,” he said. “If there’s a doctor that’s going just for the money, that’s probably a doctor that we don’t want in our community.” Gravelle said he doesn’t believe any of the doctors that have opted to come to the area did so solely because of a cash incentive. “I don’t think we’ve recruited anyone who is here for the money. The people who have come here have come because they were recruited by me, in conjunction with a colleague that was already here, or they had visited the community and (determined it) was a perfect fit.” As for the ethics behind offering cash incentives to bring a doctor to a community, Gravelle said he looks at the challenge the same as if he were a corporate headhunter. “I look at a physician as a large business owner who has staff, suppliers, etc. (It’s similar to) recruiting a vice-president.” Gravelle has researched what companies do to recruit executives, and he said it’s similar to physician recruitment. “In the corporate world … it’s all about the money, and money is status. We haven’t gotten to that point because, at the end of the day, doctors are civil servants,” he said. “(Offering incentives is) ethical (and) it’s proper, but there has to be a balance. I’ve never gotten into a bidding war with another community. We don’t negotiate it.” The goal for the 2009 fiscal year, he noted, is to recruit four to five doctors, a number he said the program is in line to meet. “We have the financial resources to recruit that many. If we did that, we would be in great shape,” he said, noting the program recruited one family doctor and three emergency room doctors last year. Gravelle will be heading to Halifax next week, where he will lead a session on incentives at the Canadian Association of Staff Physician Recruiters’ fifth annual conference. “It will foster discussion,” he said. “If we all work within (the) code, then what we’re doing in terms of recruitment, we (will be) doing it as ethically and morally as possible.” [email protected]
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