What goes around comes around
Brush past the fun and funky beads hanging in the doorway of 102C Main St. in Penetanguishene and be enveloped by the tantalizingly rich aroma of coffee. But this isn’t just any coffee; it’s organic fair trade (not to be confused with free trade), which aims to put money directly in the hands of the people producing the products rather than a vast multinational marketing network. Think of it as a cup of karma, the notion that you reap what you sow. Erin Chapelle’s vision statement for the store reads: “We believe you get what you give because what goes around comes around.” Today’s brew is a blend of beans from Guatemala, Peru and the Dominican Republic. “It’s as directly from the farmer as it can be,” Chapelle explained. “There are just two hands between me and the farmer.” The beans travelled to a port in the U.S., and then to a roaster in Barrie. It’s a far cry from traditional commercial brands, which may pass through dozens of distributors, processors, marketers and retailers before reaching consumers’ cups. Each one takes a percentage, leaving fractions of a penny in the hands of the producers. Welcome to the Karma Marketplace. From the fair-trade coffee beans to the locally made wire jewelery, artwork, clothing and home furnishings, there are many options for the conscious consumer. Chapelle opened her doors in November 2007, and, although it may be a small space, it’s a store with a big vision, encouraging consumers to think about the source of their supplies and ensuring fair wages for quality handicrafts. “People are at the source of what we use every day,” Chapelle said. “In purchasing quality, original, handmade products and supporting local and international artists, we think you are not only participating in conscious consumerism, but also directly affecting your own karma through positive action.” Chapelle said she’s not just selling objects, but sharing an idea, telling shoppers about her producers and explaining the concept and importance of fair trade. “As a teacher, you learn more through sharing.” Chapelle likens it to planting a seed. “Seeds sometimes take a while to grow,” she acknowledged, but that doesn’t stop her from trying. She’s fostering those seeds in other areas, as well, working with Only Green in Midland as an eco-adviser and joining the Simcoe County Farm Fresh organization to promote local producers and awaken shoppers to local food sources. Chapelle is undertaking a survey of local restaurants to determine their food requirements and how direct links with local suppliers could be further developed. “It’s another way to bring attention and awareness to the local community.” Along with a University of Toronto student, Chapelle is also working to establish an eco-awareness summer camp for kids this year. At the moment, she is most excited about efforts to establish a community market in Penetanguishene, an idea she proposed to the town last summer. The market would include a range of locally created produce and products. “I’m a crafter, not a baker or farmer, so I termed it a community market.” Since then, she’s been delighted by the co-operative response from the municipality, as well as the interest from both producers and consumers. A recent meeting at the Penetanguishene library attracted 33 people and plenty of enthusiasm. A steering committee of 10 has now been created, and plans are moving ahead for the Penetanguishene Community Market to operate each Saturday from 8 a.m. to 1 p.m. from June 6 until Oct. 10. A few logistics are still being worked out, but the market will be at the Penetanguishene Town Dock. Chapelle said there are at least 15 vendors ready to roll: “We are still looking for local vendors and performers.” She said she would like to see entertainment as an integral part of the market – whether it’s music, drama, jugglers, unicyclists or whatever – and also plans to provide space for community groups to promote their activities. “We brag about our Winterama history; I think we should be able to brag about our Community Market history, too,” Chapelle said. “It’s wanted.” Meanwhile, the Karma Marketplace also hosts poetry nights on the third Wednesday of the month. “It’s open to local poets and listeners. We’re getting good response, including some high schools students. We have about nine steady poets who come to present.” Readings begin at 7:30 p.m. and run for a couple of hours: “We’ve been setting themes, and this month it’s hope.” Poetry readings rotate between Karma and the Meritz Bistro next door. In the future, Chapelle said she would like to expand the fair-trade initiative. She spent six years in Central America teaching and working with farmers and neighbours, and she’d like to turn those connections into direct relationships with communities and farmers. The Karma Marketplace is open Tuesday through Saturday, noon until 6 p.m. A website (www.karmamarketplace.com) is under construction and will soon be a convenient way to keep up with happenings and products in the marketplace and the community. For more information on monthly art shows and products, call 549-5999.
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