utjtsw · 2021-01-18

Flyerland.ca is going multicultural

Flyerland.ca, the online product produced by Metroland, is launching a Chinese version of its website.

“It’s (one of) Canada’s largest ethnic groups and just as Chinese newspapers are very popular, Chinese people like to read a lot of their information in their first language,” said Alvin Brouwer, vice-president of advertising and product development with Metroland.

Flyerland.ca is now available in both traditional and simplified Chinese.

A French version is being launched next week, and Punjabi and Hindi are expected to follow in the future.

To view the Chinese version, go to , , or .

Flyerland.ca launched March 17, 2008 and gets more than 10 million page views a month.

“It’s national so you can search for 10,000 cities and towns across Canada and get not only national retail offerings, deals and coupons, but offerings from local retailers, too.”

Given the current situation of the economy, Brouwer said it’s good timing to launch a multi-lingual product offering flyers and coupons.